The Cloud’s Biggest Contest for the Cloud’s Brightest Minds

Are you a software developer, tech entrepreneur or early-stage ISV (independent software vendor) startup? Do you develop prepackaged, off-the-shelf enterprise SaaS applications? Do you want to win seed funding, mentoring and access to powerful distribution channels, and global promotion for your business and app? If this is you, then you need to compete in the CreatorCon Challenge.

For the second year in a row, ServiceNow is conducting a global competition for entrepreneurs to create new apps on the Now Platform™. CreatorCon Challenge is getting bigger and drawing more developers to compete, and is a powerful springboard to go from startup to success.

Our Founder Fred Luddy Joins as Judge

Fred Luddy founded ServiceNow in 2004. Fred envisioned a world where anyone could create workflows that worked for—not against—them. Fred built ServiceNow. He served as Chief Product Officer until 2016 and was our true Entrepreneur-in-Residence. Fred understands markets, what makes a good business and, of course, writing excellent code. He is responsible for creating ServiceNow’s customer focused culture, motivating teams to go build something that’s never been done before – and doing it himself – as well as instilling an infectious, roll-up-your-sleeves-and-do-it attitude throughout the company. He is also appreciated for his down-to-earth, approachable demeanor. His products are used by thousands of corporations worldwide and have generated revenue in excess of one billion dollars. Fred has served as a member of the ServiceNow board of directors since 2004.

A Huge Moment for a Little Company

Someday, when your startup has become an empire, you’ll look back on your victory in the CreatorCon Challenge as a key moment that helped propel you to the next level. Look at what’s already happened for last year’s winner, only months after their victory.

This is one of the reasons that, “successful ISVs choose ServiceNow as the platform for customers to work smarter, faster.”

Compete for a share of…

  • $1 Million in Prizes—$500K in cash investments from ServiceNow Ventures, plus $500K worth of sales and marketing. Including competing in the on-stage finale at Knowledge18.
  • Market opportunity—ServiceNow is the fastest growing $1B+ enterprise software company in the world, and your name and app will have the potential to reach key decision makers at enterprises all around the world.
  • Global distribution channels—Winning apps will be sold in The ServiceNow Store, where more than half of ServiceNow customers have purchased or downloaded at least one app since its launch in 2015.

Meet Your Judges and Mentor

Joining Fred, we are pleased and honored to announce our two additional judges for the CreatorCon Challenge, both whom have tremendous experience in spotting and nurturing developer and startup talent.

 Om Malik

As the founder of GigaOM, Om Malik is known throughout the industry for his passion, hard work and entrepreneurial spirit. For years, Om worked as a technology journalist at prestigious publications, including Forbes, Red Herring and Business 2.0. He is currently a partner at True Ventures, a venture capital firm focused on supporting the earliest stage founders and their teams. Om’s entrepreneurial experiences along with his industry vision make him an ideal resource for enterprise startups.


Glenn Solomon

Glenn is a Managing Partner at GGV Capital and joined the firm in 2006. He has led GGV’s investments in Pandora (NYSE: P), Zendesk (NYSE: ZEN), Square (NYSE: SQ), Successfactors (NYSE: SFSF/Acq by SAP), Isilon (NASDAQ: ISLN/Acq by EMC), Quinstreet (NASDAQ: QNST), Nimble Storage (NYSE: NMBL), Airbnb, AlienVault, BitSight Technologies, Conviva, DOMO, Gridstore, HashiCorp, NS1, Opendoor, Restless Bandit, Slack, and Synack, helping the first seven successfully navigate the initial public offering process. Glenn focuses on enterprise software-as-a-service (SaaS), cloud infrastructure and mobile. He has been recognized on the Forbes Midas List several times.

BJ Lackland

BJ was a judge for CreatorCon Challenge 2017 and is back again in a new mentor role for our finalists. He’ll lend his startup world expertise to each finalist team, working closely with them to help craft their pitch and story for the judges. BJ will be onstage at the CreatorCon Challenge finale with his teams to watch their performances and give insights on each team to the judges.

BJ Lackland is the CEO of Lighter Capital, a financial technology company investing in early stage software, SaaS, and tech services businesses. For the past 15 years, BJ has held positions on both sides of the fence of small business financing, including time as a VC and angel investor, the CFO of a public technology company, and an executive at startup technology companies. BJ’s experience in leading startups—and investing in them—gives him an unparalleled perspective on the complexities of starting a business from the ground up.

Register Now

Okay, seriously. Stop reading, and check out the whole story and enter.  See you in the cloud.