Five Ways Modern Retailers Can Win Using Edge
- June 7, 2022
It’s Friday afternoon. I’m preparing for a dinner party with friends at my home that evening. As I prep the dessert course, I realize I have forgotten two key ingredients; I need to go to the store and quickly pick them up. I race to the store, breeze through the aisles and grab my items. Success! As I walk to the checkout line, I receive a text from one of my dinner guests stating they are en route to my home. I see a line of people at the store checkout. My mind races… until I remember that this store has cashier-less checkout. I pick up my pace as I push my cart through the exit, knowing the charges will automatically be paid from my account. I place my items into the car and head out. I arrive five minutes before my first dinner guest arrives.
In the last two years, the retail experience has totally changed — and its transformation continues. New customer expectations, spending patterns, savings priorities and shopping behavior are completely redefining the retail experience.
To keep up, retailers are rethinking everything. They are using technology for breakthrough capabilities such as meeting customer expectations for convenient, seamless interactions. These include streamlining retail operations, overcoming supply chain disruptions and establishing efficient retail systems in order to stay competitive or even outpace the relentless retail competition.
For retailers, digital transformation is especially critical at the edge. Bringing compute to where data is created and acted on can enhance operational efficiencies and provide shoppers with excellent in-store experiences. While edge computing opportunities abound, retailers can deploy and gain a competitive advantage today with five trending use cases.
Sensor or camera-based customer analytics can detect in-store traffic patterns to help retailers see which promotions are most successful. Known as computer vision, this capability can also count shoppers and study customer behavior anonymously, tracking the customer journey throughout the physical store and enhancing it to improve the in-store experience.
These five use cases are transformational to customer experiences and help retailers win the hearts, minds and loyalty of customers. As a result, digital transformation at the edge holds enormous opportunities for the retail industry. Dell Technologies offers a range of solutions that enable business intelligence and data-driven decisions at the retail edge to help enhance the customer experience and increase operational efficiency to gain an edge over competitors.
To learn more about edge solution for retail and other industries, please visit our site.